Have you noticed Google’s new tabbed sitelinks yet? If, no then probably it’s high time you did. The news that Google is rigorously testing and will soon be adding a new feature, called ‘tabbed sitelinks’ to its search result page has created quite a stir in the internet fraternity. It was in mid of July, when certain people noticed this changed alternative display pattern for their search results and headlines started following. If this new feature from Google, which is still in the testing phase, is implemented a lot of things are bound to change. Firstly, human familiarity with Google will change, the path of Google search results will change, the way companies design their websites will change and finally the SEO practices and methodologies will change.
Though not many bloggers have posted screenshots of how the new results format with tabbed sitelinks looked, but the change is definitely noteworthy. If you search for popular brand names like Apple and Nike, you find that instead of the six site links that appeared previously, with the introduction of tabbed sitelinks almost nine links appear in the results. Furthermore, users can access useful information than just simple links. Each tab has a considerable number of links embedded in the main page that lead to specific pages.
At the superficial level, this feature can prove to be a boon for big brands. These brands have number one rank on SERP and with tabbed sitelinks feature they can display a lot more information than usual. This increased information can lead to increased traffics for these branded businesses. The searchers are likely to ignore the sites ranked lower on SERP thinking that they are just trying to make a place in the branded list. Moreover, there will be a proper and organized presentation of search results. The results will become visually more alluring. Traffic leaching will also finally come to an end.
The very fact that people can have a deeper insight of branded websites will make a huge difference. Instead of going to a particular page on a website to access a certain entity on it, users can open that tab and directly select that entity from the SERP results itself. This will save users a lot of time. They can directly visit the desired link rather than having to navigate through two or three different links. This will help in improving targeted traffic as users won’t wander here and there. This will lead companies in managing their Meta data and building an architecture that will be able to capture and administer such a large scale and diversified traffic.
Certain basic organic traffic calculations will also get altered due to tabbed sitelinks. Deeper destinations, sheet views and age on site will decrease as users will directly go to the desired link from Google search results and then leave. The path of in between navigation will be cut short. As the age on site of deeper pages will decrease, first-time analysis of traffic sources will become a tedious task.
Tabbed sitelinks might be in the testing phase as of now, but as and when they will be released, they will definitely mean a big time change for established SEO practices and methodologies.
About the Author:-
Nick Carter is a web editor for Ossmedia Ltd. He writes concrete information on why & how to hire wordpress developers, joomla & drupal, magento developers for cost effective CMS solutions.
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