Understanding Angel Investment: Do's And Don'ts

Angel financing is becoming a more popular option for entrepreneurs and start-up businesses. There are many factors that you need to consider before seeking out angel financing, as the process can differ considerably from traditional investment seeking activities.

Don’t Take It Personally

One of the advantages of seeking out private equity investment the traditional way is that you know, to a degree, what to expect. When dealing with angel investors, remember that they are individuals, and as such, you will be subject to their individual tastes and opinions, rather than a corporate view. Take any feedback on board as you normally would, and realise sometimes you have to accept that you cannot always be everyone’s cup of tea.

That said, you can always manage their individual tendencies and tastes, so if you are presenting to an angel investor who raises an issue with your business plan, you could always ask what would need to happen to make it more workable from their point of view. Obviously, the most important aspect of this is planning and being able to show the investor what they can get out of your business, while not selling yourself short or cutting your own throat financially.

Presenting the Plan

Have a well-prepared business plan, jameshallison casino and ensure it lasts no longer than 20 minutes when presented. If possible, try and avoid using Power Point as a tool, unless you are confident you can do it as minimalistic as possible. I say that because, the temptation with Power Point is to throw all of the information onto it, leaving you looking like all you are doing is reading from a script.

If you can present your business plan around no more than 10 key points, then you will look much more polished and will not be worrying about a faulty projector that makes you look unprepared and unprofessional.

Identifying Investors

The biggest tip to finding investors is to look as local as possible. Someone on the other side of the world may well seem a better prospect, but how much help are they likely to be? You will not need to look far to find individuals who are looking to invest in the next big business or talented entrepreneur, especially if you can deliver massive returns.

Realistic Outlook

Although anyone offering angel financing will want to hear the potential for equitable returns, the smart business brain will also present the risks associated with their plan. This will make you seem a much more considered and safe investment, far better than the individual who believes they are going to make millions, but have not thought about what happens if it all goes wrong.

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